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WorkCase study · 02

I led the SEO and content program that nearly tripled organic search in five months.

The Search Engine is the work behind that number: a faster website you can measure, the Learning Center I built from scratch, and the same answers in three more languages.

See the charts

Readout GA4 · Apr → Sep 2026

2.9×

monthly organic search sessions

Apr 1,347

Sep 3,890

Rose every month, May through September.

2×
Google clicks Search Console · Mar–Apr avg → Aug–Sep avg
52%
of organic search lands on the Learning Center GA4 · Sep 2026
Role
Led the website, SEO and content program
Window
Apr → Sep 2026
Stack
WordPress, Google Tag Manager, GA4, Search Console, Ahrefs, Usercentrics, Claude Code pipelines
Status
Compounding

01Before

TelcoBridges had deep expertise, but very little of it showed up in search.

TelcoBridges sells deeply technical B2B telecom software, such as session border controllers and media gateways. It’s a niche, competitive corner of search.

In April 2026 the Learning Center was weeks old. By Ahrefs’ count, only 22 keywords ranked in Google’s top three, and the site’s French, Spanish and Portuguese pages drew 50 organic sessions a month between them.

Measurement was its own problem: tracking was scattered and hardcoded, so the numbers needed fixing before anyone could trust them.

Baseline · April 2026

Organic search sessions GA4
1,347 / mo
Google clicks Search Console · Mar–Apr avg
1,364 / mo
Keywords in Google’s top 3 Ahrefs, modeled · Apr 1
22
Keywords on Google’s page 1 Ahrefs, modeled · Apr 1
142
Google AI Overview citations Ahrefs, modeled · Apr 1
42
Organic sessions on translated pages GA4
50 / mo

02The machine

I built the foundation first, then the engine that kept publishing answers.

Publishing more pages on a slow site you can’t measure only adds guesswork, so the work came in two halves: a foundation that made the site fast and measurable, and an engine that kept publishing answers. The third column shows what search engines did with them.

  1. Foundation

    Fast, measurable, consented

    • Full website audit
    • All tracking moved into Google Tag Manager
    • Hardcoded issues cleaned out
    • Site speed significantly improved
    • Usercentrics consent, with Google Consent Mode
    • Full SEO best-practice audit
    • Front-end redesign, with new learning and tool templates
    • Content-production and site-optimization pipelines, built in Claude Code

  2. Engine

    Answers, in four languages

    110Learning Center articles on SBCs, SIP trunking and VoIP security, built from zero, March to August 2026

    699translated pages: 233 pages, each in French, Spanish and Portuguese, mostly live in August 2026

    870 of 1,011live pages published since April 1, 2026

    Plus comparison, use-case and free-tool pages for people closer to a decision.

  3. Signals

    What search engines did with it

    Also, April to September: 2.5× as many pages received organic visits (168 → 420), and organic sessions from Bing and DuckDuckGo grew 3.4×.

03The charts

Here’s how the numbers moved, month by month.

I’ve put Google’s own click data first, then the rankings behind it, then where the traffic now lands. The yellow band marks April, when the work began.

Chart 1 · Google Search Console

Google clicks per month, 2026

Clicks stayed near their old level through May, then stepped up in June and held there. Average monthly clicks went from 1,364 in March and April to 2,693 in August and September, twice as many.

Google’s own click data, measured directly, January to late September 2026.

Google clicks per month from Google Search Console, January to September 2026 (data runs to late September). Average for March and April: 1,364 a month. Average for August and September: 2,693 a month.
MonthGoogle clicks
January 20261,561
February 20261,429
March 20261,250
April 20261,478
May 20261,445
June 20262,209
July 20262,627
August 20262,758
September 20262,628

Chart 2 · Ahrefs

Keywords in Google’s top three

The count went from 22 on April 1 to 232 on September 1, ten times as many, and 222 were still there on October 1. It rose at every snapshot in between, so this was a steady climb.

Ahrefs snapshots on the 1st of the month (modeled).

Keywords ranking in Google’s top three, Ahrefs snapshots on the first of the month, 2026. There is no snapshot for February 1 or March 1.
Snapshot dateTop-3 keywords
January 1, 202621
April 1, 2026 (work begins)22
May 1, 202647
June 1, 2026131
July 1, 2026174
August 1, 2026195
September 1, 2026232
October 1, 2026222

Chart 3 · GA4

Learning Center share of organic search

From 1% in March, its first month, to 52% by August and September. Its organic sessions grew 3.4× from Q2 to Q3 (1,448 → 4,952).

New English articles stopped in July; Learning Center traffic still grew 51% by September. Translated versions launched in August.

GA4: share of all organic search sessions that landed on Learning Center pages, March to September 2026.

Share of all organic search sessions that landed on Learning Center pages, March to September 2026, from GA4. New English articles stopped in July.
MonthLearning Center share of organic search
March 20261%
April 2026 (work begins)10%
May 202627%
June 202641%
July 202644%
August 202652%
September 202652%

04Decisions

These are the decisions that shaped the program, and what each one cost.

There are three decisions, plus one measure that goes beyond clicks, and each comes with a trade-off.

01

Measure before you grow

Decision
Audit the whole site, move every tag into Google Tag Manager, clean out the hardcoded issues, and add Usercentrics consent with Google Consent Mode.
Why
When tracking is scattered and hardcoded, every change is risky and every number is suspect.
Trade-off
Visitors never see this work and it moves no chart on its own, but it’s what makes every chart on this page trustworthy.

02

Build a library of answers

Decision
Put the expertise into a structured Learning Center: 110 articles on session border controllers, SIP trunking and VoIP security, published March to August 2026.
Why
A buyer’s first search is usually a question about their problem, and a library of answers is what meets them there.
Trade-off
It takes a while to pay off: Google clicks stayed near their old level through May, then stepped up in June.

03

Take the answers into three more languages

Decision
Translate 233 reader-facing pages, including most of the Learning Center, into French, Spanish and Portuguese: 699 translated pages, mostly live in August 2026.
Why
An answer that already works in English can compete for the same question again, in other markets.
Trade-off
Only about two months of data so far. Organic sessions on translated pages rose 7.3× from April to September, which is an early signal that needs more months to confirm.

04

AI answers, measured alongside clicks

Measured
Google AI Overview citations, tracked by Ahrefs, and organic sessions from Bing and DuckDuckGo, measured in GA4. Bing also feeds Copilot and ChatGPT search.
Why it matters
More questions now get answered by an AI summary before anyone clicks. Click counts alone can’t show whether the site is the source being quoted.
Result
Google AI Overview citations rose 14× from April 1 to October 13, and organic sessions from Bing and DuckDuckGo rose 3.4× from April to September.

05Results

Here’s every result, with a receipt you can open.

Open any receipt for its source, time window and values.

2.9×

organic search sessions

Show receiptHide receipt
Source
GA4
Window
Apr → Sep 2026
Values
1,347 → 3,890 a month
Note
Rose every month, May through September. September was the best month for organic search since the GA4 property began in 2023.

3.0×

new users from organic search

Show receiptHide receipt
Source
GA4
Window
Apr → Sep 2026
Values
799 → 2,385 a month

2×

Google clicks

Show receiptHide receipt
Source
Google Search Console
Window
Mar–Apr avg → Aug–Sep avg, 2026
Values
1,364 → 2,693 a month
Note
Impressions grew 2.2× over the same window: 163,500 → 362,800 a month.

10×

keywords in Google’s top three

Show receiptHide receipt
Source
Ahrefs (modeled)
Window
Apr 1 → Sep 1, 2026
Values
22 → 232 keywords
Note
222 still held on Oct 1.

3.6×

keywords on Google’s page one

Show receiptHide receipt
Source
Ahrefs (modeled)
Window
Apr 1 → Oct 1, 2026
Values
142 → 514 keywords

14×

Google AI Overview citations

Show receiptHide receipt
Source
Ahrefs (modeled)
Window
Apr 1 → Oct 13, 2026
Values
42 → 592 citations
Note
Pages cited: 23 → 117.

3.4×

organic traffic value (Ahrefs, modeled)

Show receiptHide receipt
Source
Ahrefs (modeled)
Window
Feb–Apr avg → Jul–Sep avg, 2026
Values
$803 → $2,701 a month
Note
What the same clicks would cost as Google Ads.

7.3×

organic sessions on translated pages

Show receiptHide receipt
Source
GA4
Window
Apr → Sep 2026
Values
50 → 364 a month
Note
Most translated pages went live in August 2026.

06Rankings and links

The site now ranks at the top of Google for the category’s own words.

Terms where the site now ranks #1 in at least one country’s Google, per Ahrefs: from the name of the product category to the protocol it runs on.

  • #1 session border controller
  • #1 sip trunking
  • #1 sip trunk
  • #1 elastic sip trunking
  • #1 session initiation protocol
  • #1 enterprise sbc
  • #1 sbc software
  • #1 srtp
  • #1 neutral tandem
  • #1 wholesale voip
  • #1 voip termination
  • #1 disable sip alg
  • #2 session border controller vendors
  • #3 sbc, at 8,300 searches a month

#1 means the top position in at least one country’s Google, per Ahrefs (modeled), as of October 2026.

Earned links since April

  • Wikipedia
  • G2
  • Genesys
  • Telnyx
  • UC Today
  • TMCnet
  • USENIX
  • Inside Towers

07For you

Your buyers are already searching, and I can help them find your answers first.

They search for their problem long before they search for your product, so I build the answers, make the site fast and measurable, and let it compound.

Bring one search you wish you showed up for to the free 30-minute call. We’ll start there.

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