I bring nearly a decade of marketing, years on stage and a painter’s eye to everything I build.

I did stand-up for more than eight years. It taught me how to hold an audience’s attention, write clearly, and test material with real people before it counts. I’ve spent 12+ years making content: copy, social, two podcasts, skits and email. I’ve organized live shows, including large-scale ones and two sold-out theater shows of my own. I’ve also painted professionally for 5+ years, so I care about how the work looks as much as what it says.

On the marketing side, campaigns I led at BMW MINI Laval were recognized by BMW Canada (Sustainability Award, for the first eBike courtesy program at a Canadian dealership) and MINI Canada (national recognition). At TelcoBridges, a B2B telecom software company, I moved into the systems behind the marketing. I led the website, SEO and content program, moved all tracking into Google Tag Manager, set up consent management, and designed and directed a lead platform that feeds Customer.io, Salesforce and Odoo through Cloudflare Workers.

I also built content-production and site-optimization pipelines in Claude Code. AI coding agents wrote a lot of the platform’s code. I decided what they were allowed to touch, and nothing ships to production without my sign-off. The stage and the systems work rely on the same skills: clear communication, careful preparation, and respect for anything that has to work live.