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Vlad Levitsky
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Work

Here’s the work behind my results, and exactly how I got there.

Start with one of the three case studies, or scroll down for the smaller builds. Everything here went live, and every number shows where it came from and the period it covers.

Work index

Contents
3 case studies, 11 builds
Status
Shipped

01Case studies

I’ve written up three projects in full, so you can see every decision behind the numbers.

Each one covers the problem, what I built, the decisions that mattered and the receipts, and ends with an honest list of what I’m not claiming.

01

Capture + Route

The Lead Engine

I designed one platform for every form on the TelcoBridges website. Each lead reaches up to four business systems, and it’s built so an outage in any one of them doesn’t lose an accepted lead.

  • 8form journeys on one platform, in 4 languagesPlatform docs · Oct 2026
  • under6weeks from approved architecture to the new CRM going liveProject records · Sep 4 → Oct 9, 2026
  • about1,600automated tests behind every releaseTest suites · Oct 2026
Role
Program lead: requirements, architecture decisions, AI-agent direction, production QA
Window
Sep → Oct 2026 live and taking leads
Stack
Cloudflare Workers + Queues, Customer.io, Salesforce, Odoo, Google Ads, Zapier, Zoom
Read the case study: The Lead Engine
02

Grow

The Search Engine

Organic search on the TelcoBridges website nearly tripled in five months, and more than half of that traffic now comes from the Learning Center pages I created.

  • 2.9×organic search sessionsGA4 · Apr → Sep 2026
  • 2×Google clicksSearch Console · Mar–Apr → Aug–Sep 2026 avg
  • 10×top-3 Google rankingsAhrefs, modeled estimate · Apr 1 → Sep 1, 2026
Role
Led the website, SEO and content program
Window
Apr → Sep 2026
Stack
WordPress, Google Tag Manager, GA4, Search Console, Ahrefs, Claude Code pipelines
Read the case study: The Search Engine
03

Grow

Campaigns people show up for

I led three campaigns for BMW MINI Laval: a MINI Cooper drawn on by children at a Laval festival, a car meet that drew 600+ people, and the first eBike courtesy program at a Canadian dealership. The eBike program earned a BMW Canada Sustainability Award, and MINI Canada recognized the MINI campaign nationally.

  • 450k+impressions for a MINI drawn on by childrenMINI Designed by Children of Laval · May 2023
  • 1.2Morganic social impressions for one car meetCars & Coffee · July 2023
  • +150%social engagementBMW Laval · within one year
Role
Concept, production, video, social, email, events
Window
May → July 2023 BMW MINI Laval
Stack
Video, social, email, landing pages, live events
Read the case study: Campaigns people show up for

02The workbench

These smaller builds show the full range of what I can take on, from tracking to podcasts.

Every one of them went live. Filter by layer to find the ones closest to what your team needs right now.

Filter by layer

Showing all 11 builds. See the services they map to

  • Tracking

    All the tracking in one place, and a faster site

    I audited the full TelcoBridges website, moved every tag into Google Tag Manager and cleaned out the hardcoded scripts. Along the way I significantly improved site speed.

  • Consent

    Consent that travels with the lead

    I set up Usercentrics with Google Consent Mode and carried each visitor’s choice through to the ad platforms, so their ad-consent decision follows every lead downstream.

  • Ads

    Paid campaigns across the whole funnel

    I’ve run Google Ads campaigns, including remarketing and video, with lead conversions uploaded server-side, along with Meta and Reddit campaigns and cold and engagement email.

  • AI pipelines

    Content and site pipelines in Claude Code

    I built content-production and website-optimization pipelines in Claude Code, and they’re part of the stack behind The Search Engine.

  • Dashboards

    Dashboards with AI built in

    I built personal dashboards that connect AI to Google Ads, Google Analytics, Salesforce and Pardot through each platform’s API. It’s the kind of reporting layer I’d set up for your team.

  • Tools

    Apps I built for my own work

    When a task keeps coming back, I build a tool for it. I’ve built several productivity apps that way to support my own work.

  • SEO

    A full SEO audit

    I audited the entire TelcoBridges website against SEO best practices, and that audit became one of the foundations of The Search Engine.

  • Design

    Redesigned front ends

    I redesigned the front end of the full TelcoBridges website and of two online software products, from page templates to product pages and ad landing pages, in HTML, CSS and JavaScript.

  • Marketplaces

    Two enterprise marketplaces

    I onboarded TelcoBridges onto AWS Marketplace and Genesys AppFoundry, which put its products in the catalogs enterprise buyers already browse.

  • Video

    Long-form video

    Long-form video for TelcoBridges, including this explainer on session border controllers.

    “What is a Session Border Controller (SBC)?” · TelcoBridges

  • Audio

    Two podcasts

    I created two podcasts as part of 12+ years of making content, which also covers ad copy, email, skits and comedy writing.

03Contact sheet

Here’s a look at the creative side of my campaign work.

Sixteen frames of social posts, ads and event photos from BMW MINI Laval. Every frame opens full size on the campaigns page.

Open the contact sheet